What's behind the next big changes?
In anticipation of the 2026 Deep Trend® Immersive Day, Laura Rolle, Co-Founder and Head of Research at Blue Eggs, previews the Deep Trend®* matrix 2026-2030 and the new challenges for companies, brands and territories.
Laura Rolle is co-founder of Blue Eggs, the first international company specialized in designing market innovations through the decoding of Deep Trends®.
A University Lecturer, Trainer and Speaker, Laura Rolle is considered one of the leading international experts in sociosemiotics applied to marketing, communication and innovation, with more than 27 years of academic teaching and practical market activity.
A new key
to anticipate the future
Beyond Big Data and Industry trends
Beyond the collection of everyday news
Beyond market insights
Beyond scenarios and Future Studies
Deep Trends®* are collective thought forms: generative models that explain how people, over the next 3-5 years, will attribute value to products, brands and experiences.
A unique output at the international level, developed in Italy by Blue Eggs, through a system that integrates advanced sociosemiotic analysis and AI, processed by 100% human researchers.
A new key to interpretation and a new strategic tool available to managers and decision makers to:
- reinterpret ongoing changes in society
- anticipate the market
- obtain guidance for new development strategies
- acquire models to innovate brands, products and territories.
* Deep Trends® is intellectual property of Blue Eggs
5 dates
Ahead of the 2026 Deep Trend® Immersive Day, you can join us on one of 5 available dates - in person, online or in phygital format.
Book your seat: access is free, but seats are limited.
4500+
managers, entrepreneurs and creative professionals trained in corporate courses on Deep Trends®
28+
years invested in academic R&D and practical development with Institutions, companies, Creative agencies, Design studios
>70
annual average of innovations – on brands, products and business modesl - conceived and designed
99%
companies that annually renew their participation in training initiatives on Deep Trends® and applied sociosemiotics
TTG - RIMINI
🇮🇹
Event within the TTG TRAVEL EXPERIENCE Fair
08.10.2025
Wednesday, 16:30 - 17:45
TORINO
🇮🇹
In-Person Event
16.10.2025
Thursday, 11:30 - 13:30
FORLI'
🇮🇹
Phygital Event with
22.10.2025
Wednesday, 17:30 - 18:45
TREVISO
🇮🇹
Phygital Event with
23.10.2025
Thursday, 16:00 - 17:30
WORLDWIDE
🇮🇹 🇬🇧
Online Event
12.11.2025
Wednesday, 12:00 - 13:15
Deep Trend® Immersive Day 2026
Milano, january 2026
In person only
A full-day immersion into Deep Trends® 2026–2030, consolidating 12 months of international research into a single day of intensive training.
An accelerated program that allows you to gain strategic know-how, anticipate the market and acquire new models to design change.
